Hello! We are Xuxa.
An atelier of stuff.

Mark
The Drowned Bottle Openers
V2C Dry Gin





Amsterdam is known for its bicycles. With over 800 km of bike lanes and more bikes than inhabitants, bikes are the city’s most prominent means of transport. However, there’s also a big downside: each year almost 15 thousand of these bikes end up in canals. V2C, the Amsterdam gin brand, and creative agency SuperHeroes have come up with the idea to pay homage to the city and give these drowned bikes a second life. Introducing: The Drowned Bottle Openers.

A collection of bottle openers made from different parts of bikes dredged from the canals of Amsterdam.

http://www.v2cgin.com/bottle-opener


Mark
The Strongest Hospital Gowns
Panenka/We are Xuxa




We've partnered with Panenka, a well known Spanish football magazine, to turn football shirts into hospital gowns for children. We've done it because we know that when you're wearing your favourite team jersey, you suddenly become braver and stronger. And that's exactly what these kids need to beat their stronger rival: illness.

https://twitter.com/RevistaPanenka/status/1128215342474518529

Project by:

Irene Labat, Diego Lauton and Fede Botella
and film production by Javier Hernandez (https://www.youtube.com/user/vhenderTriR4R


Mark
Charcoal Ad
Mad Grill burgers




Idea.
In a city (Madrid) in which burger restaurants are opening every day, Mad Grill needed to remind people they are still one of the few to use charcoal to grill their burgers. To do so, we asked hyperrealist artist Daan van Doorn to draw a print ad with the exact same charcoal used at the restaurant to grill their burgers.

Exectution.
In a city (Madrid) in which burger restaurants are opening every day, Mad Grill needed to remind people they are still one of the few to use charcoal to grill their burgers. To do so, we asked hyperrealist artist Daan van Doorn to draw a print ad with the exact same charcoal used at the restaurant to grill their burgers.


Mark