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The Ball of God
Panenka Magazine

A tribute from us to Diego. 

On November 25th, a football legend passed away. But his legacy is bigger than football itself. As a tribute to Maradona, we have sent him a ball from Buenos Aires to let him keep playing, wherever he is. Farewell, Diego.

The Sound of Excitement

How do you know kids love a gift? Because they scream. Loud. So, we measured the decibels of screams to find out how much excitement do Mattel gifts contain.

The Sound of Excitement became the 2020 European Christmas campaign for Mattel.

# Caution loud noise hazard #

The Drowned Bottle Openers
V2C Dry Gin

Amsterdam is known for its bicycles. With over 800 km of bike lanes and more bikes than inhabitants, bikes are the city’s most prominent means of transport. However, there’s also a big downside: each year almost 15 thousand of these bikes end up in canals. V2C, the Amsterdam gin brand, and creative agency SuperHeroes have come up with the idea to pay homage to the city and give these drowned bikes a second life. Introducing: The Drowned Bottle Openers.

A collection of bottle openers made from different parts of bikes dredged from the canals of Amsterdam.

The Strongest Hospital Gowns
Panenka Magazine

We've partnered with Panenka, a well known Spanish football magazine, to turn football shirts into hospital gowns for children. We've done it because we know that when you're wearing your favourite team jersey, you suddenly become braver and stronger. And that's exactly what these kids need to beat their stronger rival: illness.

Project by:

Irene Labat, Diego Lauton and Fede Botella
and film by Javier Hernandez (