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Itaú Bank
Itau created a different way to encourage customers to check their receipts digitally, a collection of books of the greatest classics of Brazilian literature printed using the same paper as the receipts.
The collection was exhibited at banks’ ATMs so that when customers would check their accounts they were encouraged to see the receipts on the screen or to receive via e-mail.
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The collection was exhibited at banks’ ATMs so that when customers would check their accounts they were encouraged to see the receipts on the screen or to receive via e-mail.
