Smoked Soap

Mad Grill

People eat burgers with their hands, but before that, they wash them with soap.
And that’s the problem, because traditional soap scents ruin the coal flavor of meat. Mad Grill, famous for their grilled meat burgers, had to do something about it.

So, we solved the problem by creating their own soap: the Mad Grill Smoked Soap.
A neutral soap that is cold smoked in-house for 16 long hours. It’s designed to leave a strong barbecue scent on people’s hands, enhancing the flavor of the grilled meat.