Charcoal Ad
Mad Grill burgers




Idea.
In a city (Madrid) in which burger restaurants are opening every day, Mad Grill needed to remind people they are still one of the few to use charcoal to grill their burgers. To do so, we asked hyperrealist artist Daan van Doorn to draw a print ad with the exact same charcoal used at the restaurant to grill their burgers.

Exectution.
In a city (Madrid) in which burger restaurants are opening every day, Mad Grill needed to remind people they are still one of the few to use charcoal to grill their burgers. To do so, we asked hyperrealist artist Daan van Doorn to draw a print ad with the exact same charcoal used at the restaurant to grill their burgers.


Mark